How To Automate Social Media Advertising With Performance Marketing Software

Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher precision and even more trusted information


Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by advertisement blockers or various other safety and security measures. This provides extra precise data and a more complete picture of individual journeys across channels.

Additionally, this sort of tracking permits companies to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the information they send, and makes it much easier to adhere to various data regulations. It's likewise a whole lot less prone to fraud, as it's harder for deceptive stars to control the system by modifying the postback URL.

2. Much better control over information.
Server-side monitoring enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid marketing professionals make more educated marketing decisions.

Typical pixel tracking relies upon JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are frequently obstructed by advertisement blockers, which can lead to information collection disruptions and unreliable outcomes. Server-side tracking enables services to bypass these limitations and give accurate, constant information that is less prone to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.

3. Much less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, automated bid management tools you can bypass these constraints and continue to track conversions that happened outside of your site.

Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.

A server-side tracking system is a set of directions that tells your web site's web server what occasions to tape. This information is after that sent out to analytics tools like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to gather data from users.

4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an active advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the web server. This enables you to have more exact information and assists ensure conformity with personal privacy policies such as GDPR. Additionally, it likewise avoids the monitoring limitations enforced by web browsers and advertisement blockers.